Thursday Night Football on Amazon
Since its launch in 2005, Amazon Prime has surpassed more than 200 million members globally. During its latest Prime Day sale, members purchased more than 300 million items worldwide, saving a record $1.7 billion. The company did not disclose the two-day event's total sales. Thursday night football amazon prime Last season marked the first year Prime Video was the exclusive carrier of "Thursday Night Football." According to Nielsen figures, the 15-game package on Prime Video averaged 9.58 million viewers while Amazon's first-party viewership measurement showed an average of 11.3 million.Amazon prime football live
The league and its broadcast partners did expect this drop in TNF viewership. Amazon Prime Video isn’t in nearly as many homes as TV packages that include FOX, CBS, NBC, and even ESPN. How the TNF audience compares to NFL linear viewers Thursday's game is the latest example of Amazon making big investments to be a streaming destination. It will likely mark the first time many viewers will tune into Amazon Prime Video rather than traditional cable or broadcast channels to watch a game. (Fans in the teams' respective cities will still be able to watch the game on television.)