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Thursday Night Football on Amazon

Since its launch in 2005, Amazon Prime has surpassed more than 200 million members globally. During its latest Prime Day sale, members purchased more than 300 million items worldwide, saving a record $1.7 billion. The company did not disclose the two-day event's total sales. Thursday night football amazon prime Last season marked the first year Prime Video was the exclusive carrier of "Thursday Night Football." According to Nielsen figures, the 15-game package on Prime Video averaged 9.58 million viewers while Amazon's first-party viewership measurement showed an average of 11.3 million.

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The league and its broadcast partners did expect this drop in TNF viewership. Amazon Prime Video isn’t in nearly as many homes as TV packages that include FOX, CBS, NBC, and even ESPN. How the TNF audience compares to NFL linear viewers Thursday's game is the latest example of Amazon making big investments to be a streaming destination. It will likely mark the first time many viewers will tune into Amazon Prime Video rather than traditional cable or broadcast channels to watch a game. (Fans in the teams' respective cities will still be able to watch the game on television.) Amazon prime football live

Beyond buzz, was there a broader business goal? Simply a lot of fans don't know what to expect from Thursday Night Football. How does this address that?

Since Amazon also owns Twitch, the live streaming platform, you can also stream the game live on Twitch or watch a replay after the game on that platform. Broadcast television Last month, Amazon struck a three-year deal with Nielsen to include the streaming service and Thursday Night Football in Nielsen’s National TV measurement service.

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What about 4k/HDR? According to Amazon, the traveling production of Thursday Night Football games is certainly capable of delivering 4k UHD and HDR (High Dynamic Range), even at a larger scale for events such as the playoffs and Super Bowl, but for now, the streams are just 1080p, SDR, and 5.1 audio. Perhaps we will see Amazon ramp up the quality of the TNF streams in the following weeks. NFL in 4k, at least for one game a week, would be welcome considering the 2022 schedule doesn’t show any broadcasts in Ultra HD yet. Subscriber Support While the logic in streaming NFL games holds, the price tag may not. Broadcast networks such as CBS, Fox, NBC, and ESPN all paid more than $2 billion per year for NFL games, but they get significantly more for their dollar than Amazon.